As the economy starts ramping up our free enterprise system will dictate how many artists are needed, and they will have to be trained somewhere. Someone has to do the training, and if you are a creative person with such talents, then perhaps you should be a creative arts teacher? Do you need a creative arts degree to become a teacher in the arts?
The issue is NOT that an entrepreneur can start his or her day when the mood hits, as studies have long proven that entrepreneurs actually work longer and harder than their unfortunate fellows who clock in from 9 to 5.
The next major media event was also connected with Sify. On November 28, 1999 the CEO of Satyam Infoway requested me to come to Mumbai to handle an important announcement. He would not give me the details over the phone. The next morning I went directly from the Mumbai airport to the office of DSP Merrill Lynch. There the investment bank gave a brief about the Indiaworld deal. Merrill had alerted the media about a press meet that evening without revealing the subject. I soon started getting calls from reporters wanting to know the details. I could not reveal anything to them though I felt a bit guilty not being straight forward with some of the reporters who had become good personal friends by then.
When you upload a photo, ask yourself who might buy the photo and for what is it usable. Would that photo be interesting for advertising agencies, graphic artists or designer? To make profit, only upload photos that you think are usable for someone. Because selling digital photos is only about making profit!
This brings us to the testimonials, always include great testimonials. Just email your current clients a request for a testimonial. If you don’t get a lot of responses, try writing the testimonial for them and just ask them to OK it. Sometimes people are to busy (or lazy) to sit down and write one. See if you can get a picture to go along with each testimonial. It really adds to the believability of the testimonial when there’s a human face to go with it.
Of course there are potential downfalls. If you run, say, a mom and pop ice-cream shop that regularly serves 40 or 50 people a day, what would you do if 500 people showed up?
My conclusion is that a logo is much more valuable to a company than a standard illustration so the price should reflect the added value. Many professional graphic designers would be hard pressed to create a top notch illustration for under 0 let alone a creative, well designed logo. So beware of logos priced under 0, you may get what you pay for.