How To Stop Wasting Money On Advertising

Knowing that an advertising agency is generally not clued in to public relations, I decided to handle the media myself instead of incurring further expenditure in hiring a PR agency. My first effort was a disaster. I prepared a press release for our annual result without a headline. The next day each publication interpreted the results in its own way. It was rather embarrassing seeing some of the headlines early the next morning.

I joined Satyam as head of corporate communications on August 16.The next day I got a call from Economic Times asking me for a comment on a story that they were running about a check bouncing case against Satyam. This troubled me as i had never experienced anything like that in the past. I just mumbled that there was no truth in that story.

That’s because Google and other search engines are continually sifting through the text on your website in order to determine what your pages are about. It’s the main way they determine your SERP (search engine results page) rank. And ultimately the way your website is found in organic search results–organic, meaning the way a search engine naturally finds you, without you driving traffic to your site through web advertising or word-of-mouth, etc.

The market is full of organizations which provide photo retouching services. Such professionals have been working from a long time and they are possessed with all the tools and skill to do your work. You have to simply present them the picture and guide them further. Anything can be added, deleted, edited in a picture by such skilled experts. You can make your model look fairer or add some clouds in the sky. Whatever you ask, everything is possible. But make sure you convey your message in clear words in order to avoid any type of miscommunication.

But global visibility also happens through unexpected quarters. Mid 1999, the head of our subsidiary, Satyam Infoway requested me to handle the PR for their ADS listing on Nasdaq. This gave me a major opportunity to work at a global level and also to deal with the big guns in the financial sector-Merrill Lynch, Citibank, Deutsche Bank, and KPMG and, of course, the top management at NASDAQ.

When you upload a photo, ask yourself who might buy the photo and for what is it usable. Would that photo be interesting for advertising agencies, graphic artists or designer? To make profit, only upload photos that you think are usable for someone. Because selling digital photos is only about making profit!

Advertising agents don’t become involved in the personal lives of their clientele. Public relation agencies help their clients get a product, company, person or idea off the ground as well as helping them through the rough times.

Giving people money back guarantee will let them know that there’s no risk in buying your product. This will erase doubts of whether your product will be able to satisfy them.