Be careful in the placement of logos. If it works with the headline, or if it is for a household company (Microsoft, Johnson & Johnson), it may be appropriate on the front. However, the logo or letterhead cannot compete with the headline, since the headline — and not the logo — will lead the reader into the body copy.
What made their campaign so successful was that they took the initiative to understand their consumers. By doing so, they were able to strike a nerve which caused their consumers to feel some sort of connection with their product. They were able to form a relationship that provided the motivation they need to make their campaign convincing to the audience.
Thanks to the early exploitation of the Y2K business opportunity, Satyam grew faster than many of its peers. This directly led to the growth in people numbers, that too across geographies. The mandate to my department was to make sure that Satyamites across the world felt one with the organization.
Back in the day, in simpler times, the commercials you saw on the networks were from big, national companies-Proctor and Gamble, Kelloggs, Ford, IBM, etc. And the commercials were national or regional in scope. They also ran for many months or even years. So you had big companies using big advertising agencies to prodce commercials to play on big networks for a big audience. And the voice actors (and on camera performers) realized they had to have a big voice to survive in that arena so: big Unions! The unions negotiated with the ad agencies to set fair rates for the performers and they insisted on two key items. Really good pay. and residuals.
The most common file types needed are AI (Illustrator) and EPS for most professional print jobs. These are vector format files. These files should be in a CMYK color format. Vector art allows you to reduce or enlarge a design to any size without losing detail or clarity.
People are buying the experience and the perception of the brand. I am sitting here writing this article in a busy Starbucks and people watching when i could be in the quiet and seclusion of my nice hotel room. The person in the seat next to me is listening to music on an iPod when they could obviously do it for free in the Square with a less expensive cup of coffee. The gentleman in the big living room type chair is reading a novel. People want the experience. Understand your customer and the value they want and the money will become less important. The big three U.S. auto manufacturers give huge rebates, and imports are still kicking their butts. It’s not about the money.
This is a sad fact and something that needs to change. To think that the normal way to live is to be out of shape, overweight, and have all kinds of diseases? It is insanity. To think that nine out of ten people are obese is a bad stat. And this is what this country is leading to.