You also have to think about your current customers. Will a loyal customer paying the regular price get irritated when newcomers pay half that? Maybe and maybe alienating your current customer base isn’t worth it.
Photo retouching is the art of making beautiful pictures appear extra-ordinary. It is the technology which helps in hiding all the flaws of that model appearing in that particular photograph. Professional organizations who survive on the basis of print marketing, obviously cannot afford to present advertisements which are not flawless. They have to show the audience a good picture so that everybody gets attracted towards them. In order to do so they take the help of photo retouching. It is a very technical work which only be done by professionals in this field.
It is very doubtful that they really want you to cause cancer, or actually harm your skin, if for no other reason than it just does not interest them financially. Instead, their research question of bias, “cheaper to be better.” They are incompetent and do not think much about what they are doing. Sell, sell, sell, all they understand.
This brings us to the testimonials, always include great testimonials. Just email your current clients a request for a testimonial. If you don’t get a lot of responses, try writing the testimonial for them and just ask them to OK it. Sometimes people are to busy (or lazy) to sit down and write one. See if you can get a picture to go along with each testimonial. It really adds to the believability of the testimonial when there’s a human face to go with it.
They spend too much on research and development, either. In the end . their products do not work! If you worked for their products, they are not engaged in such fierce competition in the marketing and advertising. No, the big mark-up price is only because they can afford to pay big bucks to their advertising agencies and marketing departments.
An advertisement is very clear and consumers know exactly what the intention is. They know that they are being enticed to buy into a product or service. With public relations, however, there are suggestions and endorsements. PR is less forward and much more subtle than advertising.
Will discounting your product or service damage the integrity of your prices? Will people just wait for your next coupon and not bother to pay full price?