Logo Modifications – You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to the logo designer exactly what you want your logo to be saying about your business. As a designer, you should get signed approval for each modification showing that the client was in agreement at the time.
Over the past 21 years, I’ve worked in advertising agencies in production, media and account services. I’ve been a marketing director on the client side. I’ve run my own virtual marketing agency, DLC Marketing. And, I’ve had the opportunity to create and build 10stepmarketing, Twin Connections and now 6FigureWorkAtHomeMom.
Since the public is not aware of the positive benefits of using a Naturopath, your advertising choices are more limited than a traditional doctor or lawyer. A Dentist can use a display ad and get a good response but a Naturopath probably will not get a profitable response from a simple display ad.
Then you could proceed to tell them in the copy of your ad exactly why your client charges less. Do not be afraid to tell them your motivation and your reasons for having a lower price.
Now, back to the writing part. The thing Google (and other search engines) values most is your title. That’s the text at the very top of your page (possibly invisible), the text that is bookmarked and also appears in blue on a search engine results page. Therefore, you’ll want to incorporate your main keywords into this title, and place them first–even before your company name. Unless your company name is Coke or McDonald’s. Or some other well-known brand.
With direct mail you can also target specific audiences, like the aging baby boomers market. There are hundreds of list brokers who are waiting to sell you exactly the list you need. The more targeted your list, the higher response you’ll get. Two simple points to keep in mind when shopping for a mailing list. First, find out where they acquired the names (paid subscribers are the best). Second, it’s a free market place, so compare prices.
Lesson #1 – Make sure you ask for the business. I have just watched a beggar collect at least worth of donations in the last half hour with a sign that says – “I am saving up for a hooker, weed, wine and a steak dinner.” Not one of the people bothered to read his sign and know what they were even donating for. Not the family man with his wife and children, not the group of older people probably in their 80s, not the business man in the suit, nobody. The beggar obviously learned the power of asking, no matter what.