But global visibility also happens through unexpected quarters. Mid 1999, the head of our subsidiary, Satyam Infoway requested me to handle the PR for their ADS listing on Nasdaq. This gave me a major opportunity to work at a global level and also to deal with the big guns in the financial sector-Merrill Lynch, Citibank, Deutsche Bank, and KPMG and, of course, the top management at NASDAQ.
However, much more powerful than that is a form of hypnosis that’s banned by the law from being used by advertising agencies, in business and on most radio and tv stations.
There are also many, many important points about copywriting for direct mail letters that designers should be aware of. Short sentences, short words, crisp and clear language, a clear call to action (very important) and copy that shows the benefits to the consumer, not tells them about the company, are all very important. If you’re freelancing, you may often find yourself asked to proofread or edit copy, and raising concerns to the client before the piece is launched will benefit them far more than having the project fail in the real world.
The Biggest Loser Tv show gives dieters a hard look at what weight loss really involves. To see others go through such an exhausting process and persevere not only gives them motivation; it prepares Dieters mentally on what to expect. Often times people give up on their weight loss program because they believe it’s too hard for them. When Dieters look at The Biggest Loser Tv Show, they see the truth. Weight Loss is hard for everybody! The theme of the show is if you stay focused, work hard and push through all obstacles, you can achieve the body of your dreams. The winner of the biggest Loser TV Show, reinforces the theme with their physical transformation.
PR was something absolutely new to me. In a way I had joined Satyam under false pretences, because when Raju asked me at my interview whether I knew anyone in the media the only name I could tell him was that of a good friend who handled the advertising function for the biggest media group in AP.
Marketing isn’t just something you can do in a 9 to 5 job. There are many freelance and independent work opportunities available. Because of this I was able to easily transition from a full-time marketing job to my own business.
7) People perceived Satyam more as a body shopping company than a serious IT player (this was actually an unfair charge as at that time most Indian IT companies were actually just that).