It’s Time To Change The Conversation Around Marketing

By now, it was clear that web-related communication was the way forward. An internet corporate site was a given. Raju told me that it was imperative that as a global organization information dissemination across offices was very critical. Every employee of Satyam, wherever in the world he or she was located should have access to the same information in realtime as compared to someone in Hyderabad.

It was a great feeling going through the process of an acquisition during that day. E&Y had done the valuation and were explaining the details.DSP Merrill Lynch was working out all the finer points of the M&A.I am not too sure how many communications professionals have gone through this kind of experience. The press conference was scheduled for 6.00 pm at the Oberoi Hotel. I went to the venue early. The conference hall was bursting at the seams with the media.

However, their prices seem competitive, do not they? You have to pay more “organic” section of facial care products, “Green” store not found you? Solution of this apparent paradox is that the big name skin care product manufacturers use cheap ingredients. Because these materials are so cheap and easy to get them, they do not mark their products very much, for commercial gain. If you only knew how their relatively low cost super goop skin care cream tube, you will be shocked by how much you should pay the retail counter.

However, some more superhuman than that is a spatiality of hypnosis that’s banned by the law from state used by advertising agencies, in commerce and on most radio and Tv stations.

First, that it was not that hard to hypnotize people without them knowing and second, there were a lot more situations where being able to hypnotize people could really work to my advantage. Making money doing this kind of stuff had already crossed my mind.

We made releases on practically any activity of the company. New client wins, office inaugurations, technology innovation, senior management recruits, visits by VIPs. Stories and pictures of the animals in our menagerie in our technology center.In fact; we made a song and dance about the increase in the deer population at our center. Implying that they were well fed and happy. All good human interest stories that added to our brand image.

Based on this campaign I received invitations to several advertising and marketing conferences to speak on the effectiveness of internal communication programs. In fact, when the campaign broke Raju told me that he never expected that there were so many things possible in communications.

On a side note, keep an eye on General motors (NYSE: GM), I know that Rick Wagoner didn’t shake the earth with his speech but i feel that they are taking a step back just to make room for a leap. This is an American Icon that will regroup and rebuild, so any decent pullback will present an opportunity.