A Guide to Logo Colors
Branding is very important to a business. It is the way that they can reach out to their customers and tell them their beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. Each color speaks to us differently. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Do you have a trendy or classy brand? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
If you use red, then you are attracting male audiences. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It is a color of energy. It has a great effect on children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.