By now, it was clear that web-related communication was the way forward. An internet corporate site was a given. Raju told me that it was imperative that as a global organization information dissemination across offices was very critical. Every employee of Satyam, wherever in the world he or she was located should have access to the same information in realtime Read More

Logo Modifications – You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to Read More

But global visibility also happens through unexpected quarters. Mid 1999, the head of our subsidiary, Satyam Infoway requested me to handle the PR for their ADS listing on Nasdaq. This gave me a major opportunity to work at a global level and also to deal with the big guns in the financial sector-Merrill Lynch, Citibank, Deutsche Bank, and KPMG and, Read More

You also have to think about your current customers. Will a loyal customer paying the regular price get irritated when newcomers pay half that? Maybe and maybe alienating your current customer base isn’t worth it. Photo retouching is the art of making beautiful pictures appear extra-ordinary. It is the technology which helps in hiding all the flaws of that model Read More