You also have to think about your current customers. Will a loyal customer paying the regular price get irritated when newcomers pay half that? Maybe and maybe alienating your current customer base isn’t worth it. Photo retouching is the art of making beautiful pictures appear extra-ordinary. It is the technology which helps in hiding all the flaws of that model Read More

Oil markets have stood steady at over a barrel as oil traders and the world await the Iran outcome. Metals have been sliding, everything from Gold, Silver to Copper and Aluminum, so the high flyers have been pushed down a bit. But there are still opportunities out there that we will bring to the surface this week. Logo Modifications – Read More

The next major media event was also connected with Sify. On November 28, 1999 the CEO of Satyam Infoway requested me to come to Mumbai to handle an important announcement. He would not give me the details over the phone. The next morning I went directly from the Mumbai airport to the office of DSP Merrill Lynch. There the investment Read More

Be careful in the placement of logos. If it works with the headline, or if it is for a household company (Microsoft, Johnson & Johnson), it may be appropriate on the front. However, the logo or letterhead cannot compete with the headline, since the headline — and not the logo — will lead the reader into the body copy. What Read More