Category Archives: Advertising

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Internet Marketing – A Maze In A Haze?

The Biggest Loser Tv show gives dieters a hard look at what weight loss really involves. To see others go through such an exhausting process and persevere not only gives them motivation; it prepares Dieters mentally on what to expect. Often times people give up on their weight loss program because they believe it’s too hard for them. When Dieters Read More


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Twitter And Local Marketing – The Marketing Wave Of 2010

From clients, to the media, to production vendors, to partners, to podcast interviewees, I have had the opportunity to meet so many interesting people over the past 21 years. And, I continue to meet new ones every single day. It’s awesome! If you have a pulse of the feelings your valued consumers, you cannot commit a mistake designing the label. Read More


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How To Stop Wasting Money On Advertising

Knowing that an advertising agency is generally not clued in to public relations, I decided to handle the media myself instead of incurring further expenditure in hiring a PR agency. My first effort was a disaster. I prepared a press release for our annual result without a headline. The next day each publication interpreted the results in its own way. Read More


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Marketing Ideas For Naturopathic Doctors

Since the public is not aware of the positive benefits of using a Naturopath, your advertising choices are more limited than a traditional doctor or lawyer. A Dentist can use a display ad and get a good response but a Naturopath probably will not get a profitable response from a simple display ad. After that was the “Power of One” Read More