Creating a deadline will give your customers a sense of urgency. It’s probably because we’ve become conditioned by endless home works and projects during our school days. By creating a cut- off date, you’re sending out a message that the consumers have only a short amount of time to buy your product or service and that it’s best to buy it now while they still can. You can also incorporate deadlines with freebies and upgrades.This point is really split. First, make headline copy interesting and second, make the body copy ultra-readable. Readability is absolutely imperative — people need to pick up the paper and quickly understand the material just by scanning. Making the reader squint, turn the paper sideways, or generally forcing them to think about the words will put them off quickly. Serif fonts are best for readability in the body. Keep the point size decent, around 11 or 12, with generous leading to help scanning without interference.Will discounting your product or service damage the integrity of your prices? Will people just wait for your next coupon and not bother to pay full price?