What’s your overhead on that time? If you were to sell out of the deal could your staff keep up with the influx of clients? Will customer service decrease if your business increases without new staff? These are all questions you should ask yourself or find the answers to before deciding to run a deal.With direct mail you can also target specific audiences, like the aging baby boomers market. There are hundreds of list brokers who are waiting to sell you exactly the list you need. The more targeted your list, the higher response you’ll get. Two simple points to keep in mind when shopping for a mailing list. First, find out where they acquired the names (paid subscribers are the best). Second, it’s a free market place, so compare prices.Anyway, it was too late to do anything about it. And in 1996 driving a brand new Maruti Suzuki Esteem around Hyderabad was a balm on a hurt ego. I put all negative thoughts aside and decided I would carve a positive role for myself and do what was right for the company.